This website (the "Site") is operated by DealerLocator.SnoWay.com (Company). This Privacy Statement (the "Statement") describes Company’s collection, use and disclosure of information practices in connection with the Site.
Collection of Personally Identifiable Information
You are not required to provide any personally identifiable information to visit the Site. Company automatically collects Usage Data (as described below) and may collect ZIP codes and other information in connection with your use of the Site (e.g., the type of car you are looking for). Company collects personally identifiable information only when you make it available through your use of the Site. You may be required to provide personally identifiable information to use certain services on this Site, including, but not limited to, the "Contact Us" feature. In addition, you may submit personally identifiable information through the Site in other ways, including: (a) participating in online surveys, promotions, contests and sweepstakes; (b) subscribing to newsletters, editorial content, or promotional content sent via email, (c) using the Site's "Feedback" and "More Information" forms; and (d) in connection with other products, services, features, or requests made available through the Site. We also publish call tracking phone numbers for many of the merchants on the Site. If you dial one of these phone numbers, Company or a service provider operating on Company’s behalf may record the date, time and length of your call and the phone number from which the call originated, along with other information that may be captured. Any Usage Data (as defined in the next section) and/or personally identifiable information resulting from such calls may be used as described in this Statement. The types of personally identifiable information that you provide will depend on the nature of the submission, but could include your name, address, phone number, email address and credit card information.
Passive Information Collection
The Site automatically collects information and may also customize your visit through technical means, including the following:
Cookies: Cookies are small text files that are placed on your computer's hard drive by computers (or servers) to identify your computer.
Web Beacons: Web beacons (also known as pixel tags, internet tags, clear GIFs, or single-pixel GIFs) are electronic images embedded into a webpage.
IP Address Logs: Company also logs Internet Protocol (IP) addresses - the location of your computer on the Internet.
Cookies allow Company to recognize you when you visit the Site, to personalize your experience and generally to serve you better. For example, if you enter your name, address or ZIP code on one of the Site's forms, it may be stored in a cookie so you do not have to enter it again on other forms on the Site. Cookies and web beacons can tell us what advertising you have seen on the Site, which allows Company to offer you a more diverse selection of advertising information and may also be used together to measure the effectiveness of Company advertising campaigns. Cookies, web beacons and IP addresses are also used to compile data regarding Site usage (e.g., what website you came from, what pages of the Site you visit, how long you were on the Site, what type of browser you are using, what website you went to). Web beacons may also be included in emails sent by Company to determine when and if such emails are opened or forwarded. You can disable cookies or otherwise manage them through tools provided with your browser software and with third-party software packages. If you turn off cookies, many of the Site's features will not work as well or at all. Anonymous information regarding use of our Site and services that is collected and/or aggregated by or on behalf of Company through the use of such technical means or otherwise is referred to in this Statement as " Usage Data ."
Personally Identifiable Information. Personally identifiable information collected by Company through your use of the Site may be stored on servers or in a cookie on your computer and may be used by Company for any of the following purposes:
Usage Data: Usage Data is used by Company for administrative, analytical, research, optimization and other purposes. For example, Company may use
statistical analyses of Usage Data in order to measure interest in the various areas of the Site, for development purposes and to inform advertisers and partners
in aggregate and anonymous terms about consumers who click on their advertising or other messages. IP addresses are also used for systems administration and
With respect to promotional materials and newsletters that Company may send from time to time, Company will not continue to send you such communications if you ask us not to, as described below in the Section entitled "Accessing, Changing or Deactivating Information Collected by Company." However, you agree that Company may send to you, and you cannot opt out of, communications of a transactional or relationship nature, including, but not limited to, communications regarding fraudulent or illegal activity, changes to this Statement or the Company Terms of Service, or a request submitted through the Site.
Company may share personally identifiable information that you provide with third parties in the following cases:
Please note that the messages that Company sends to you to confirm, fulfill or follow up on a request may incidentally include promotional material or other content from Company or its partners. In the case of these messages, Company is not sharing your personally identifiable information with those third parties. Company reserves the right to share Usage Data with any third party for any reason.
Your California Privacy Rights
If you are a California resident, you may request that we provide to you:
To submit your request, please fill out the form below:
Company also may offer message boards, bulletin boards, chat rooms, comments areas or other forums ("Forums") on the Site for use by visitors who are 18 years of age or older. Any information you disclose when posting a message in these Forums may become public. You should not include any information in your posting that you do not want other parties to see or use. Moreover, if you post any messages in the Forums that include your email address or phone number you may receive unsolicited emails or calls from third parties.
Send a Page
The Site offers you the ability to email or SMS text certain pages or portions of pages of the Site to a friend, yourself or other third party. If you choose to use the "Send a Page" functionality, your name, email address and any message you are allowed to include will be visible to the recipient of the email. The "Send a Page" functionality is for informational purposes only and may not be used for any unlawful purpose, including any harassment or threats. Information collected by Company through the "Send a Page" functionality shall be used in accordance with this Statement.
Changes to this Statement
Any changes to this Statement will be posted on the Site in this location and this Statement will be identified as "Updated". Your continued use of the Site after such notice constitutes acceptance of such changes.
Your personally identifiable information is one of our most valuable assets. We take steps to keep it physically secure in our data centers and it is accessible only to authorized personnel as needed to perform operations governed by this policy. Moreover, Company cannot guarantee that personally identifiable information that you submit through the Site will not be intercepted or otherwise disclosed.
Company believes that it is especially important to protect children's privacy online. Company does not knowingly collect or use any personally identifiable information from children under the age of 13 and Company does not knowingly provide any personally identifiable information, regardless of its source, to any third party for any purpose whatsoever from visitors younger than 13 years old. No information should be submitted to or posted at Company by visitors younger than 13 years old.
This Site contains links to other sites. While Company encourages our business partners to adopt privacy policies that build users' trust and confidence in the internet, Company is not responsible for the privacy practices or the content of websites linked to the Site or any third-party products or services offered through the Site.
Collection of Information by Third Parties
You may choose: